Thursday, 19 June 2008

Faster Is Better : Landing Page Load Time Affects Your AdWords QS Now

AdWords Quality Score for the Page Load TimeThey announced it in March, now it's on. Your landing page load time is now a factor in the AdWords Quality Score.

If you're not abusing chained redirect URLs or don't have a really slow server it shouldn't affect your campaigns. On the other hand, if you have a really high speed page load, you might have the pleasant surprise of paying a little less for the clicks.

For now, only the HTML code downloading time is measured but Google intends to take into account all page elements soon. Another reason to choose carefully the landing pages or create dedicated ones.

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